Infos

May 17 is the International Day Against Homophobia, Transphobia and Biphobia. Around the world, LGBT activists and allies will celebrate and demand LGBT rights. This day, like Pride, is a time to celebrate, but it is also a time when we remember that homophobia, transphobia and biphobia are rampant in all societies.🌈 Pure by Valerie, ecological, vegan, inclusive makeup, dedicated to all genders, orientations, body types, origin, age, abilities. We fight against LGBTQ+ discrimination.

Like other makeup products, nail polish lasts up to 2 years after opening. This duration can be extended if you take care of your varnish.Here are our tips for keeping your nail polish as long as possible.Store your nail polish away from heat and light:Heat and sunlight degrade the components of the varnish. It becomes dry, pasty and heterogeneous. To avoid this, it is advisable to put your product in a cool, dry and dark place, for example in a cupboard or drawer but the ideal place would be the refrigerator.Put your nail polish vertically:Storing your varnishes coated causes the...

On the occasion of Sidaction, PURE BY VALERIE will donate €1 for any purchase of nail polish or masca, from March 24 to 26, 2023 to the Sidaction association (www.sidaction.org)During these 3 days, you can also donate directly to Sidaction to support research, associations and people living with HIV.   By Internet: www.sidaction.org 

Classic nail polish, too harmful?Nail polishes are often singled out by various consumer associations. Their very complex compositions include irritants and endocrine disruptors. It is important to understand the composition of nail polish to better understand the limits of natural nail polish. The standard varnish contains, among other things, phthalate, toluene, formaldehyde, rosin or even camphor. Phthalate is an endocrine disruptor, toluene can be dangerous for the skin as well as the respiratory tract. Formaldehyde is responsible for allergies and is also a component classified as carcinogenic by the European Union. Rosin causes asthmatic symptoms. Finally, camphor is guilty of...

                              Mascara is an essential part of your daily make-up bag. Unfortunately, modern mascara has nothing to do with the rock powder used initially. For all those who no longer want to use mascaras stuffed with petrochemical derivatives, more natural alternatives exist.From conventional mascara to natural mascaraModern mascara, a pure petrochemical productInvented by Eugène Rimmel at the end of the 19th century, modern mascara is made from petroleum jelly, and therefore from petroleum. Since then, its composition has continued to evolve, but without ever excluding petrochemical...