Inclusions - Diversities


The mission of PURE BY VALERIE is to express your femininity, to advocate the freedom to be yourself, whatever your gender (cisgender, transgender, non-binary, queer), orientation, artistic expression, morphology, his age, his origin, his abilities (disabled), and his pronouns.

Our models are of all ages, all sizes, all origins, all genders.


Committed against LGBTQ+ discrimination, the brand supports various associations throughout the year thanks to sales.



Disability affects us personally and has been part of our brand commitments since our creation.

Since 2014, we have been collaborating with establishments and work assistance services for the packaging and shipping of our products.

Establishments and work assistance services are for people with disabilities, which helps them in their social and professional integration or reintegration.

We support the APF France Handicap association (